Personal Statement:

This section is where a therapist would introduce themselves on the About page. The goal here is to establish warmth, professionalism, and a sense of safety. Many therapists use this paragraph to describe their approach to care and the type of space they create for clients.

Who I Serve:

This section is often used to describe the therapist’s primary client population. It can mention age range, identity, or common challenges clients face. Use clear, inclusive language that helps visitors feel seen and understood.

Specialty Treatment Areas:

Here’s where therapists typically list their primary clinical focus areas. These are often the concerns they feel most passionate or skilled at addressing.

Additional Treatment Areas:

This is a space to list secondary areas of support—issues the therapist works with but doesn’t necessarily specialize in. This list helps broaden reach without overloading the main focus.

Insurance Networks:

If a practice accepts insurance, this section is often used to display accepted plans. If a practice doesn’t accept insurance then that should be mentioned as well.